Why does my basket cost the same all year, even when market prices rise?
Because of price insulation. When market vegetable prices swing — a tomato might be ₹30 one month and ₹130 the next — your Jaivik Butti price stays the same, and the farmer who grew it is paid the same too. A steady price protects both the family that eats and the family that grows, through the season's ups and downs.